Guests of Tend actually look forward to going to the dentist. They look forward to an amazing staff, no judgment, transparent pricing, and a soothing environment. That soothing environment is a studio that is clean, modern, and comfortable. I designed a template that allowed each studio—whether it’s in Williamsburg, Flatiron, or the Financial District—to show off its beautiful space, its credible staff, and the services provided.
Full-bleed photography and a healthy amount of whitespace reflect the clean designs of the studios, and dentist profiles reinforce clinical credibility. Conversion on booking of appointments increased with the release of this new design.
2020
Lead Designer
